Sarfraz is a former data scientist who develops data infrastructure, data platforms, and analytics capabilities. Previously, he focused on the development of an industry-leading digital attribution solution with the LA-based marketing analytics start-up MarketShare. Most recently involved with driving Digital experiences and Platforms with J&J Supply Chain, Infrastructure products at Apple Maps, Marketing Analytics platforms at fast-growing start-ups, and Search infrastructure at Bing. His experience in Technology Leadership & Innovation span across Search, Marketing and Ad-tech, Mapping, Mobility, Supply Chain and Healthcare domains.

During his time at Microsoft, Sarfraz was part of the early team building Cosmos DB and behavioral analytics platforms for Bing, which ultimately form the building blocks for Microsoft Azure, Cortana.  He is most excited to work on projects that leverage data to build intelligent products resulting in a positive social impact.

He holds an MS in computer science and information retrieval from Columbia University. Aside from engineering, Sarfraz is passionate about Hindustani music and is a trained vocalist in Indian classical music.